New Regulations Being Enforced on Companies to Battle Climate Change

              Whilst the climate crisis and global warming are not new issues, they are becoming more important every single day. A few decades ago, experts warned about how catastrophic global warming could be for our planet but it was largely ignored, people didn’t seem to understand how much of a threat this was. Now, it is one of the issues that are at the forefront of the international community, every country is working together to try and minimize the damage from climate change. There are 2 ways to minimize this damage, the first is an individual responsibility, each person has a responsibility to do things in their everyday life such as recycle, take shorter showers and use less plastic. However, this only contributes to a small percentage of the damage, companies are responsible for most greenhouse gas emissions. There are lots of things that these companies can do to minimize this, for example buying a color label printer, which will allow them to print labels with environmentally friendly products and cut down emissions as labels won’t have to be delivered to them anymore. There are hundreds of small changes like this one that companies can make, whilst they are a great step in the right direction, it isn’t enough. This has led to new climate-related regulations being enforced on companies to help in the fight against climate change.

              The Issue with Climate Crisis Regulations

              One of the main issues that the world is facing in the fight against climate change is that it is up to each countries government to individually decide to work internationally to solve the problem. However, in every democratic country, around every 4 to 5 years there is an election and often this results in a change of government. This makes it difficult to make long-term plans for action against climate change as a country could offer its support in the fight, but once the change of government happens, this support could be withdrawn. One government may agree with having stricter regulations on companies which could help to create real change, but with a change of government, this could be reversed, particularly if there is a climate crisis skeptic that is elected, they could remove all regulations and allow companies to operate without thinking about the environment. However, whilst there is a supportive government in power, there are many regulations that can be implemented on companies.

              Regulations Being Enforced

              The aim of introducing regulations is to bring the climate crisis to the center of every business decision that has to be made. To force companies into doing this, many governments have added new regulations that put a cap on how much any specific business can emit in one year, this is referred to as their allowance. This is a good way to get companies to think about their emissions as at the end of the year there is an opportunity to sell off your extra allowances if you were under on how much carbon dioxide you emitted, you can sell these to companies who have gone over on their allowance. No company wants to spend extra money on this so it’ll help those involved with decision-making in the company to start to focus on climate change more, as if they don’t it could end up costing a lot for the company. To ensure this runs smoothly, other regulations include ensuring that companies’ use of greenhouse gases is properly reported, this is to prevent a company from finding a loophole and window dressing in the report.

              Are News Channels Going to Start Covering E3

              For those of you who don’t know what E3 is as it is a new thing that is only recently entering the mainstream, it stands for electronic entertainment expo, this is one of the biggest trade events in the whole of the video game industry. The video game industry is the most popular part of the entertainment industry as there are so many committed video game players out there, this also makes it one of the richest industries, it is worth several billion dollars so this means that E3 is a massive event. E3 is an exciting event for any video game fans as it is so much to do and see there, it is like a comic con but for gaming. This event is used as a way to help gamers connect with each other as it gives them a date to all meet up online, it also gives video game producers a place to promote and advertise their new games and the fans love having this information prior to its official release. There is also the opportunity to buy merchandise related to your favorite games and often there is exclusive merchandise there only available on that day. There is plenty of other stuff going on during the day like competitions and press conferences. As this is such a huge event there is speculation that news channels are going to start covering E3, we’re here to look at if this is likely or not.

              Will news channels cover E3?

              As this event has grown so much in popularity it was starting to seem extremely likely that big news channels would start to cover the event by sending their staff to join the event and stream what is happening live. Whilst it is disappointing, it has recently come out that no major news channels will be covering E3 this year as the event has not become mainstream enough. Luckily, if you’re wanting to sit on the couch and stream the whole E3 event while you relax with a takeout, this is possible as the E3 YouTube channel, this channel will be streaming for the entire duration of the event so you can watch it all or tune into the parts that you want to see. If you don’t want to watch the whole event then each promoter will also likely stream on their own YouTube channels, whilst it is not as reliable as the E3 channel, it is still a great way to keep up with what’s going on at the event.

              What should I expect from the 2021 event?

              You can expect a lot from the 2021 event as it will likely be even bigger and even better than previous years. If you’re wanting to compete and play yourself during this event then there will be plenty of choice of game for you to take part in and you can beat the best eft players using these cheats and tips, once you’ve read them all start practicing to make sure you can fully take advantage of them. It has also been announced that there will be a Guardians of the Galaxy game announcement, a long-awaited crossover between Sea of Thieves and Pirates of the Caribbean and it has been confirmed by Bethesda that the release date for Starfield will be announced at this event. So, if you count yourself as a gamer this event is one that you definitely don’t want to miss this year.

              What We Think: Should Gyms Stay Closed Forever? 

              Gyms are hotspot locations for bacteria and viruses such as the dreaded covid 19 to spread and multiply into huge amounts ready for infection, with this in mind it is the opinion of many that public gyms should remain closed until some form of solution can be found to make them a safe place where people can work out without worrying about contracting a harmful disease. In the era of Covid as we move to a brighter future, it would be a stupid move to open up the gyms and make the situation worse again. As more and more people find ways to work out at home or away from the gyms it has become apparent that gyms are a necessary service for people to lose weight and maintain their health which is another reason to keep them closed until a viable solution is presented to the public.  


              There are many benefits in favor of re-opening gyms but the main fear is that if they are opened too early they could make the situation worse. There are many things that can be done to help make sure a gym is a safe place where people can work out without fear of contracting covid 19 but the mass implementation of new procedures is something that will also take time, the new procedures must be put in place and then tested to ensure their effectiveness in providing a safe and hygienic environment for people to exercise within.  


              Why are Gyms so Dangerous in the era of Covid?

              The closing of gyms around the world was a shock to us all as so many people rely upon these workout spaces to maintain their exercise regimen and get their bodies to the pace where they want it to be. However, when you consider how many people go in and out of your local gym every day, going on multiple exercise machines and exerting sweat it was definitely the right call to close these establishments until the procedure can be changed to accommodate.  

              Most gyms have hundreds of people visiting them every day and it is this large influx of visitors and the unhygienic ness of sweat being all over the equipment that makes the gym such a dangerous place. The coronavirus can be transmitted through sweat and saliva so the risk of keeping the gym open was just too significant to ignore. Without regular cleaning and separation between visitors, it is impossible to ensure the safety of gym-goers up and down the country, when the world is in such disarray I would argue that the opening of gyms is very far down the list in terms of being a priority for our governments to address.  


              What can you do instead of Going to the Gym?

              As we enter the second year of living with the coronavirus, many people have started to find other ways that they can maintain their health and get some exercise. This virus is not going anywhere so it is going to be a whole before we will be able to enter a professional gym setting. With this in mind, rather than giving up on exercise altogether many people have started to work out outdoors by going for a run or even by setting up their own home gyms where they can get the exercise they need to be healthy.  

              Exercise is a very important part of so many of our lives providing a distraction from the stresses of life and maintaining our health to ensure we avoid health complications later in life. Just because the gyms are closed you shouldn’t lose motivation and should instead be embracing the challenge to find an alternative location or form of exercise that you and your loved ones can enjoy together. Although going to the gym is very beneficial for your health, the opportunity to find something new and switch up your regular routine should be taken advantage of as it could help you to find something new that you love, which is a very welcome thing in these troubling times.  

              As the hot weather also comes around, spending time outdoors should be a huge priority on your list that can be implemented into your exercise routine. Getting some fresh air and taking advantage of your allotted exercise time outside has huge benefits not only for your physical health but your mental health also. Whilst we are forced to spend so much time indoors to shelter from the coronavirus, getting outside and taking some time for yourself by going on a run in your local park could be just what you need to preserve your sanity and help you keep your positive mindset.  


              How to Boost Your Results

              Without the gym or your team of personal trainers in hand to offer their advice and guidance, you may notice a slip in the results you get from your workouts. This is completely normal and when you are doing things on your own without being a professional in the industry you should know that just the fact you are putting in the effort is commendable alone so don’t worry too much or be too hard on yourself if you are not at the point you desire. If you are serious about progressing within your home workouts then there are things that can be done to ensure you stay on track.  

              Supplements are a great idea to give you a little boost, if you are a beginner with supplements I would decide on an area of the body or aspect of your workouts that you feel needs some attention such as energy-boosting or increasing the amount of fat you burn. There are natural and safe supplements available for a number of different processes so you should do some research into what is currently on the market to see if any seem suitable for your lifestyle. Taking supplements is a completely normal thing to do within your workouts and taking a product like the leanbean fat burner could be just what you need to help you reach your desired weight whilst working out from home. 


              When Could Gyms Open Again?

              The prospect of the gyms opening up again is a very exciting thing for those of us that have been stuck looking for alternative forms of exercise to do during the pandemic, however, it is important to remember that public gyms are a huge breeding ground where visitors would be extremely susceptible to contracting the coronavirus. The powers that be are not going to open the gym until it is completely safe to do so, which means that we could be waiting for a while longer before that day will come.  

              As we are not going to receive a date for reopening anytime soon I would highly recommend that you take some time to figure out the different things that you can do to maintain your strict exercise routines without needing to put yourself in danger, the only thing that is stopping you from working out at home or outdoors is you and I can guarantee that once you get started and into a routine of doing things this way you will be very happy that you did.  

              A Look into the Most Expensive Social Media Buyouts in History

              If you are someone that likes to stay up to date with the world of social media, then you have probably heard of the buyout of Instagram from Facebook. In April 2012, Facebook bought Instagram for an impressive one billion dollars, making it the biggest social media buyout yet. Since then, Facebook has continued to buy out several social media sites, but nothing has compared to the buyout of Instagram in 2012.  


              Why did Facebook buy out Instagram? 

              Though Instagram has not been around as long as Facebook, it has secured itself a place in most people’s social media rotations. In 2012 Instagram was at its highest use, with millions of people making accounts and sharing pictures of their everyday lives. Facebook could clearly see the potential in Instagram as more and more people were switching from posting their photo updates on Facebook to Instagram.  Instead of taking the loss of content, Facebook saw an opportunity to diversify its network connections.   

              Having control of both Facebook and Instagram gave Facebook a lot of power. This is because a lot of people were slowly starting to move away from Facebook due to a lack of updates and a general disconnect from its user base. Being able to use a platform that was only becoming more popular with every day gave Facebook the chance to do some extensive research,  

              While owning and operating Instagram, Facebook was able to see what features of Instagram were working and what was bringing in more and more users. Facebook figured that if they were able to work out what was making Instagram so popular, then they could apply this to Facebook and have two popular social media sites under their belts.  


              What was working on Instagram? 

              The main reason that Instagram was finding popularity so easily is due to their media sharing. Facebook has always allowed you to share pictures and videos on the site, but the quality of the videos and pictures was always compromised by the site. Pictures that were previously very clear were blurry once uploaded to the site, which made a lot of people hesitant to do so.  

              There wasn’t much of a video culture on Facebook either, once again thanks to the problems that were found on the site.  For this reason, people had a lot of content that they wanted to share with the world, but nowhere to really put it aside from Youtube and Myspace.  

              Due to media such as videos and pictures being the main focus of Instagram, the production team had made sure that anything that was uploaded to the site kept its quality and could be easily shared among users. This was the main difference between Facebook and Instagram and once Facebook had ownership of Instagram, they were able to figure out how to adjust their site to cater to the needs of their users.  


              What differences did Facebook make to Instagram?  

              Something that Facebook has been successfully doing for a number of years is monetizing the content that people uploaded to the site. Instagram had been operating with ads on the site, but they had not really reached the potential that they could in terms of making a profit from the traffic that the site had been getting.  

              Facebook not only gained money from sharing generalized ads onto the site, they formed relationships with successful page owners and created a two-way relationship in which Facebook was able to give them money for the traffic they were bringing to the site, while also making money for the site itself. 

              This is something that was quickly applied to Instagram, but with much more success due to the kind of content that was being shared on the site. This is where ‘influencers’ started to gain popularity and a brand new culture and way of looking at social media was formed.  


              How did the buyout of Instagram change social media? 

              Once Facebook had ownership of Instagram, there was a complete shift in the way that social media worked. Social media was no longer just a platform for sharing your everyday thoughts and meals, it was a business.  

              Though the creators of the sites had always been making money, with the merge of Instagram and Facebook, the users could now use the social media platforms to make a form of income. The occupational opportunities have only increased as the years have gone on with both social media platforms.  

              As the opportunities to make money on the sites have become more accessible, there has also been a lot more competition. These days you have to try and stand out among a long line of social media influencers that are trying to make it big on the site.  Users are using a number of different methods in order to gain popularity on the site, the most popular of which being to Instagram likes kaufen as this brings more traffic to their personal pages and increases the likelihood of them being able to gain more advertisement opportunities.  

              There is no doubt that taking over Instagram was a fantastic move from Facebook as it has allowed them to improve the quality of their own site. Both sites now listen to the feedback that has been given by users for years and are applying it to the platforms in order to make them easier to use and more beneficial to the users.  

              The New Advertising Laws Being Implemented to Stop Scammers

              Scammers. Everywhere you go there are always people who want to try and get a better deal but cut the corners to get there. And you may think it seems like a good idea, but what they don’t tell you is the small print which could get you in a heap of trouble!

              Scammers are never to be trusted, but how are you to know during these times when everything can be covered by the digital web?! The risks are high, and you should know what may or may not be a scam.  I am going to breakdown to you guys the new law on advertising to help us all keep safe and steered well clear of these scammers.

              Adverts must not Materially Mislead

              people who put out adverts must mislead people by dishing out information that is vague and may be left to interpretation. This can lead to people believing something to be too good to be true as it is not clear enough what the intentions of the advert are. Online scamming is much more prevalent these days, and I think we all have family members who just aren’t as clued up on the internet and easily fall into the trap of being misled.


              Nobody likes adverts that seem lucrative and over the top with nothing to support their claims. So, adverts must be able to prove the claims made and substantiate them with relevant documentation. For example, marketers must be able to provide documentary evidence that the regular person will be able to understand and read to be objective. If this is not more clear or there are any issues, these must be reported.

              Comparison Danger

              When comparing products or services such as themarketingheaven with another service or product which is similar, it is important the services stated are intended for the same purpose. The comparison must be evident and clear, and not mislead people to believe that they are the same product/service if they truly are not.

              Green claims should be made clear

              these days every company or business is getting us to believe that they are going green, or are more eco-friendly, or are vegan-friendly. But how do we truly know? We must approach everything with caution as loads of adverts make false claims that entice people to want the products but in reality, it isn’t what they’re really looking for. Therefore, marketers should not make absolute claims unless they are being supported by a high level of substantiation. This is crucial as if there is not enough evidence to go by then this will also be classed as scamming/fraudulent activity. Furthermore, the full life cycle must be advertised in full, so people are aware of how long it will last.

              Prices must be Specific

              Have you ever purchased something and realized that it doesn’t come with everything that was photographed? Claims on pricing must not be distorted, and the prices should relate to what is clearly being shown on the advert. This must be made clear and coherent, there should be full transparency on any prices or additional charges which may be incurred. These additional charges may include non-optional taxes, duties, fees, or even subscriptions, depending on what the product/service is.

              Is Mark Zuckerberg being recalled to the Senate

              Mark Zuckerberg, the founder of the popular social network site Facebook has always had a lot of controversy around him right from the very start of Facebook with his lawsuit with the Winklevoss twins. Facebook was the very start of social media becoming so popular. As Facebook became so popular other social media sites started appearing such as Twitter and Instagram. The use of social media has also developed, it is no longer just used to connect with people worldwide but it’s largely used as a platform for influencers, with this development came websites like that allows you to buy likes/follows to boost your engagement on various social media sites. When Facebook was created it was impossible to predict that this is how social media would turn out. As Facebook has become one of the most used sites in the world, Mark Zuckerberg’s power in society has also grown alongside social media use. He has been called to the senate before and now he is being recalled.


              Mark Zuckerberg has been called to the Senate once before, this was back in 2018 and it was due to a data-sharing scandal. The other main company involved in this scandal was Cambridge Analytica, they managed to obtain data from over 50 million Facebook user’s accounts and they took this data and sold it to third parties including the Donald Trump Presidency Campaign. They managed to obtain this data by offering approximately 300,000 users a small payment to complete a short survey, however, once this survey was downloaded by the user it shared information not just about them, but also about their Facebook friends. This is one of the biggest data sharing scandals that has ever occurred and although Facebook promised to put more safeguarding in place to prevent anything like this from ever happening again, it led to the hashtag ‘#deletefacebook” going viral as a backlash and the loss of trust in the company. At the time it seemed like this scandal could permanently damage Facebook’s reputation.

              Following this scandal, Mark Zuckerberg was called to the Senate to testify about the situation and to discover what had gone so badly wrong to allow this to happen. He was also called to the senate in the early months of 2020 alongside the CEO of Twitter Jack Dorsey as there was outrage about fake news circulating on their websites. It is believed that fake news on social media directly impacted many things such as the Brexit Vote in the UK and even the US Election. As these two men have so much power they also have a large amount of responsibility and the general opinion is that they should have used their power to crack down much more harshly on the fake news that was circulating.

              Will Mark Zuckerberg be called to the senate again?

              After the 2020 US Election, Donald Trump was voted out of power as Joe Biden and the Democrats won the Election. Since he and Vice President Kamala Harris were sworn in at the inauguration in January there is a whole new administration running the US. The Biden administration has already made their intentions clear that they want to repeal section 230 – which shields those in charge of any social media sites from being liable for what their users post. Following the 2020 Election, more lawsuits were filed against Facebook, so with these lawsuits and the changes the Biden Administration is pushing for it is more than likely that Zuckerberg will be called before the Senate again.

              Why Michigan is Introducing New Sanitation Laws

              The issue of waste disposal and sanitation in Michigan has been overlooked in the past, but the wait is over and there have been some big changes to our sanitation laws in the name of making our community a cleaner and safer place. Michigan as a location has been constantly criticized both by its visitors and the press for its leniency when it comes to improper sanitation regulations so it is so great to see that the government is doing all that it can to encourage its residents to dispose of their waste in the proper way.

              The new sanitation laws have come around due to the recent health inspection that happened nationwide, this inspection revealed that there was a lack of law-reinforced power that was available to help the authorities enforce punishments where necessary when it comes to sanitation and the disposal of the rubbish. This leniency allowed many people to go unpunished when they were caught getting rid of waste in places where it should not be allowed. These crimes have a severe effect on the public so the fact that action is finally being taken is a true show of support by our government.


              Fly Tipping

              Fly-tipping refers to the unlawful dumping of rubbish and waste in a public area, it is a common occurrence in our city and is something that has been campaigned against in the past with no real effect or negation of the issue. Fly-tipping causes a real eyesore in what would be otherwise very appealing locations around the city, it is not only damaging to the look of our home but since most fly-tipping occurs in rural locations where wildlife is present it causes severe damage to habitats for a number of our native creatures. With the introduction of our new laws, it has become a criminal offense that is punishable with fines and a criminal record could be inflicted on repeat offenders. Although the punishments may seem swift it is a necessary step in cleaning up our streets.


              Where to go to Dispose of Your Rubbish

              If you are unsure about where to get rid of your waste then you can visit one of the two locations in the city where the staff is on hand to help you make sure that all waste materials are going where they should be and are being recycled where possible. For home disposal, you can find dumpster rental in Jackson MI who will deliver a dumpster and collect it at your convenience.


              Waste Disposal

              One of the main reasons that Michigan’s sanitation issues got so out of hand was due to the pressure and limitations on our waste disposal resources, with financial cutbacks and a decline in the number of on-site staff that was being provided our cities waste disposal regimes and tips were overwhelmed with the amount of work that was needed to be done. The big issue is that the amount of waste that is being produced per household is only increasing, as the amount of rubbish grew the pressure placed on our tips became unbearable. A lack of resources only encourages crimes like fly-tipping as people are not going to go somewhere to properly dispose of their rubbish when the service is not up to scratch.

              The new laws that have been put in place have made it much riskier for those willing to commit the crime so sorting out the tips was a must-have solution. The good news is that the government has had a huge drive in the resources that are to be provided and they are not only improving our current tips but they are opening up another location where members of the public can go to ethically dispose of their waste. This could not have come at a more needed time and now that a lack of public resources is not an issue there is no reason why people need to turn to alternative methods that are damaging to the community.


              Criminalizing the Improper Disposal of Waste Produce

              To the normal person, it may seem overkill to offer up a custodial sentence for those who choose to litter our streets with their rubbish, but the simple fact remains that it costs the government so much money on a yearly basis to clean up areas of the city that have been affected. The new laws that have been put in place have increased the penalty fine for littering and in more severe and repeat offenses the authorities now have the legal right to arrest you. Although this new power can be scary I think it is safe to say that it will deter many people from dumping their rubbish which can only be a good thing.