Scammers. Everywhere you go there are always people who want to try and get a better deal but cut the corners to get there. And you may think it seems like a good idea, but what they don’t tell you is the small print which could get you in a heap of trouble!

Scammers are never to be trusted, but how are you to know during these times when everything can be covered by the digital web?! The risks are high, and you should know what may or may not be a scam.  I am going to breakdown to you guys the new law on advertising to help us all keep safe and steered well clear of these scammers.

Adverts must not Materially Mislead

people who put out adverts must mislead people by dishing out information that is vague and may be left to interpretation. This can lead to people believing something to be too good to be true as it is not clear enough what the intentions of the advert are. Online scamming is much more prevalent these days, and I think we all have family members who just aren’t as clued up on the internet and easily fall into the trap of being misled.

Substantiation

Nobody likes adverts that seem lucrative and over the top with nothing to support their claims. So, adverts must be able to prove the claims made and substantiate them with relevant documentation. For example, marketers must be able to provide documentary evidence that the regular person will be able to understand and read to be objective. If this is not more clear or there are any issues, these must be reported.

Comparison Danger

When comparing products or services such as themarketingheaven with another service or product which is similar, it is important the services stated are intended for the same purpose. The comparison must be evident and clear, and not mislead people to believe that they are the same product/service if they truly are not.

Green claims should be made clear

these days every company or business is getting us to believe that they are going green, or are more eco-friendly, or are vegan-friendly. But how do we truly know? We must approach everything with caution as loads of adverts make false claims that entice people to want the products but in reality, it isn’t what they’re really looking for. Therefore, marketers should not make absolute claims unless they are being supported by a high level of substantiation. This is crucial as if there is not enough evidence to go by then this will also be classed as scamming/fraudulent activity. Furthermore, the full life cycle must be advertised in full, so people are aware of how long it will last.

Prices must be Specific

Have you ever purchased something and realized that it doesn’t come with everything that was photographed? Claims on pricing must not be distorted, and the prices should relate to what is clearly being shown on the advert. This must be made clear and coherent, there should be full transparency on any prices or additional charges which may be incurred. These additional charges may include non-optional taxes, duties, fees, or even subscriptions, depending on what the product/service is.