In the age of the internet, it’s no surprise that these days companies have to be totally transparent with their new and existing customers with everything from environmental considerations to their ethical promises. One of the ways brands try to maintain a positive image, alongside these previous examples is through publicizing their charitable contributions. Some of the biggest companies have pledged to do their part to try and make the world a better place with the help of some of their profits.
Nowadays, it doesn’t take long for brands to be exposed for ill-practice online, but luckily for the majority of us, there are still a number of activewear brands out there that want to try to improve the communities around them. By starting schemes, providing donations, and a whole bunch of other means of giving back to communities, here’s how four of the largest sportswear companies have been giving back and providing opportunities to the people around them.
One of the first companies on the list is Adidas. The iconic three stripes have been showing up in more places than your local sportswear store. Their sustainability mission statement:
“As a global sports company, we believe that, through sport, we have the power to change lives, and nowhere is this more profound than in our community engagement efforts.”
With that in mind, it’s no surprise that Adidas have multiple schemes running in order to not only support the communities on a national basis throughout the US, but they have also expanded their reach to include a variety of efforts aimed at improving the lives of people on a global scale with various donations and efforts.
For over 30 years, Fila has reportedly been heavily involved in basketball as a means to connect with communities. Since 1985, they have sponsored the ASD San Martino women’s basketball team and since 2001 they have been the main sponsor of Lupe. Fila vocally support the ‘Casa Amami’ project, designed to provide a variety of resources for the disabled community in the area. Additionally, over the last 10 years, Fila has assisted Sister Guerrini in a number of missionary projects across Syria and most recently within the congo. Providing structures, resources such as water, and education to impoverished children.
A company is known for its trademark check logo; Nike has decided to check the metaphorical box for giving back. Nike has been one of the most vocal companies when it comes to re-establishing their mission statement and giving back to not only their customers but the world at large. Just a quick glance onto their website and you’ll be able to find both the environmental and community goals the company has adopted as a long-term change in a bid to improve both the planet and the opportunities available to poorer communities.
They have committed themselves to positively impacting communities through the ‘Nike Community Impact Fund’ through which they offer various grants and donations designed to help community-based organizations, local schools, and even individuals that they believe have the potential to “create a better tomorrow”.
No different from the other sportswear brands, PUMA has also been actively trying to make the world a better place. From supporting a Moscow-based football team consisting of kids and adults raised in orphanages to building and donating 25 bikes and sets of PUMA gear to impoverished kids in Melbourne during a team-building event in Australia, PUMA has been actively trying to make a difference to kids and communities all across the world. Additionally, a viewer of the total hours spent in each continent on community engagement is viewable on the site – and the numbers are definitely impressive.